Author: Karan Muns
Simulation Podcast
Obesity shortens life spans
Obesity sucks. It makes the heart work harder to pump blood through such a large body. The lungs have to work harder to provide the body oxygen. Basically an obese person’s body has to work so much harder than a body at a healthy weight has to work. The extra stress that excess weight puts on the body causes a much shorter life span. It is pretty safe to say that most people want to live a long, healthy, and happy life. Obesity shatters that dream.
Obesity can shorten a lifespan by eight years. Eight birthdays, eight long years of happy and healthy memories could be lost because of having 20% more body fat than their ideal weight. Eight years is enough time to complete high school and college for most students. Obesity not only shortens the life span but it can cause a person to have up to 19 years with chronic illnesses. 19 years is a long time to be plagued with preventable diseases. Read the time magazine article about obesity and life here. People with a BMI of 40 or higher are considered to be extremely obese. Extreme obesity can shorten the average lifespan by up to 14 years. Most of these deaths are not considered to be death by obesity but obesity is the underlying cause. The direct cause would be something like a heart attack or a stroke learn more here .
Most deaths from obesity are preventable with the correct treatment plan, and correct diet and exercise. Learn more about how to handle obesity and gain control for the American Heart Association here.
Obesity vs smoking
Obesity is a terrible thing. It’s a bigger problem in American than smoking now and contributes to the rising cost of healthcare and leading cause of death in America. Around 23% of the American population are obese while only 16.8% smoke. About 300,000 people die from obesity every year. The American culture is not doing anything to help fix the problem. Fast food is more easily available to people in all types of communities and making the healthy choice is not the same as making the easy choice. This causes the obesity rates to rise.
There are tons of anti-smoking campaigns like these ads here and here. There aren’t as many anti-obesity campaigns because calling people obese is considered mean even if their BMI is over 30 and they are extremely unhealthy. There are some campaigns that try to combat obesity by telling kids to get out and play like these ads here and here. These ads are directed at children though not adults. Any reminders to be healthy are going to help though there just need to be more of them. Advertising for smoking is seen all the time while obesity is clearly a bigger issue for America at the moment.
Obesity might not seem as scary as lung cancer or not having pretty skin, common issues smokers face, but it can directly cause health problems like heart attack, stroke, hypertension and diabetes and can end in death pretty quickly. Even a 10% weight loss can decrease risk for many of these diseases learn more here here.
My butt is big analization
The ethos of this ad is that it is coming from Nike a large, super popular athletic clothes company that has been popular in the main stream for a very long time. A lot of professional athletes use Nike gear. This woman’s message has to be credible since Nike printed it and tons of famous athletes use their products.
Pathos is present in the way the narrative part of the ad is worded. This woman’s butt is big and she’s proud that it’s big. This affects others because it causes them to think, “well, if my butt is big like hers then that’s okay with me too.” This promotes body positivity and makes the people that see this ad more likely to feel good about themselves and accept themselves as well.
Logos is present because of the arguments made in the words on the ad. It is fine to have a big butt because working out is what gets people big butts and working out is good for you. Working out and getting a bigger butt causes a person to be able to do all the things mentioned in the ad like score the best deal at clothing sales or keep warm in bed.
The reason this ad uses Kairos so effectively is the fact that our society is at a place where accepting and loving bodies is not the norm. Most girls think that their body could be smaller or skinnier or shorter. Men think that they think that they are too short, not buff enough, or too flabby.
The audience is pretty general for this ad it’s targeted toward people who don’t love their bodies and are afraid of having too big of a butt from working out. Nike is trying to convince people to work out in their clothes to get a bigger butt to get all the rewards of having one.
The ad is all black and white except for the girl in the middle. This was done to keep the focus on her and not on the background. The background fades from dark gray to white because the eye naturally goes to the lightest part of the image and the woman is centered in the white space to make people look at her and not the background.
This ad definitely tells a story of a woman who has come to terms with her body not being society’s ideal body type. The models typically seen in magazines are thin and frail. They don’t have big butts. She learned at some point that society doesn’t get to dictate how she looks. She does.
Lighting shot types
Lighting is meant to create mood and obviously light a scene. Lighting is important to every scene in every photo and every scene as well as everyday life. It is important to everything from creating a happy sunny tone for a scene to creating an ominous scary setting. Lighting also allows the audience to see the setting and draw conclusions from what they see based on the lighting. It allows them to know if it is night-time or daytime as well as the time of year based on the quality of life.
Key lighting for two anchors is used to keep two subjects well-lit so the viewers can see details on each anchor. In order to set up this lighting scheme we had the key light over to the side of Heather and the fill light on my side. This was done because it kept the shadows off of my face and off of Heather’s face as well. The backlight was put behind us but raised up so it wouldn’t be as noticeable in the shot, since having lights in the background of shots can be distracting to viewers. The struggles we had with this scene were not having quite enough space on the stage area we used to put the lights and making sure the lights were set up in a way that created the least amount of shadows. Also only having two people working on a project that required two people to be in the shot was difficult. It would have been easier to have three people because then we could have looked at the lighting on both people before we started shooting.
Key lighting on one anchor wasn’t too difficult because it was set up a lot like the key lighting for two anchors. We just moved the key light and the fill light farther toward the front since there was only one talent and most of the shadows were on the front of my face. The backlight wasn’t moved. The struggles we faced creating this shot were just making sure the shadows weren’t prominent because lighting for anchors just need to have a neutral mood not a shadowy ominous mood but it can’t be overly lit either.
Our backlit shot was supposed to cause a mysterious effect and this shot captured this very well, since my face was covered up by shadows for the most part. The only light that was on my face was from a window that linked to a lit up room. Basically the only light we used to create this shot was a backlight. It would’ve been better if we had been in a totally dark room but the window in the media room is too big to cover. If the room had been completely dark the effect would have been more dramatic but it worked well enough considering the room we were in and the type of equipment we had.
Rembrandt lighting was really fun to create the key light was directed at me and then Heather bounced the light back onto my face using a poster board. If we had a real diffuser it would have created a more dramatic look but using a poster board worked in a pinch. This light creates a softer light and made the scene look airier and light hearted than some of the harsher lighting techniques. The only big struggle we had with this was finding something that bounced light well but there was a poster board in the room so we used the shinier side to bounce light back. Other than that one struggle the whole thing went pretty well considering the kinds of equipment we had available to us.
Split personality lighting is typically used in cinema scenes if a person is going through a significant internal struggle. The lighting suggests a darker and more troubled mood. It also makes the conflict that the character is going through seem more immediate. In order to achieve this shot we had a key light directly to the side of me and a backlight to still create a hairline. The struggle we faced in this scene was getting the shadow positioned correctly on my face. If we had positioned me in a better way, the effect could’ve been more dramatic.
There were lots of things we could’ve done better if the equipment and the room provided to us would’ve been a little higher tech. However, making due in tough situations is an important skill to have and this assignment definitely taught me that. Also lighting can cause an audience to feel certain things without a word ever being said about how the audience should perceive a certain scene.
Shot types
Obesity causes type 2 diabetes
Almost 90% of people that have type 2 diabetes are also overweight or obese according to the obesity society. Diabetes is a huge deal. It can cause blindness, serious kidney diseases, nerve damage that results in lower extremity amputation in adults. Read the full article here http://www.obesity.org/content/weight-diabetes. The best indicator of type 2 diabetes is being overweight or obesity.
Type 2 diabetes is caused by the body not being able to make enough insulin to keep up with the high levels of glucose in the body. The obvious way to help fix this is to lose weight and this would decrease the number of type 2 diabetics immensely. Statistics are hard to grasp on a topic like diabetes because so many case go undiagnosed but take a look at some of the information from the American society for metabolic and bariatric surgery here https://asmbs.org/resources/weight-and-type-2-diabetes-after-bariatric-surgery-fact-sheet. Type 2 diabetes can often be improved even if a person only loses 5% of their total body weight. That’s not a lot of weight, but it can cause big improvements. These improvements are necessary because for type 2 diabetics weight loss can often reverse it and at the very least improve it.
The diabetic population is made up of 5% type 1 diabetics, they’re typically diagnosed as children or adolescents, and they don’t naturally create enough insulin, and 95% type 2 diabetics. About 85% of health complications can be prevented with proper diet, exercise, medication, and frequent meetings with health care professionals. However, type 2 diabetes can be improved with just a 5-10% weight loss that a lifestyle change could easily accomplish. Check out this article detailing how to adopt a healthy lifestyle for obese diabetics http://www.diabetes.org/are-you-at-risk/lower-your-risk/healthy-eating.html.
Obesity rates and how to fix it
Obesity is a growing problem in the United States of America. Over two thirds of the adult population and one third of the child population are obese. If obesity continues to trend like it has, then by the year 2030 about 51% of the population will be obese. The growing increase in obese people is sure to increase healthcare costs. Why on earth does the obesity rate continue to rise even though the people in America know that it is a problem?
Obviously there are things like genetics, not enough exercise, over eating, eating junk food frequently, and not monitoring health. However, there are some less obvious ways that cause obesity like hypothyroidism and insulin resistance. A lot of factors that cause obesity can be avoided with healthy eating and proper amounts of exercise. Other things like hypothyroidism and insulin resistance need medical attention in order to be fixed, but these instances are rare and healthy eating and exercising would help immensely in addition to medical attention as well. Check out more causes of obesity here http://www.nhlbi.nih.gov/health/health-topics/topics/obe/causes.
There are several places to find resources that can help people that are overweight or obese. The government has websites like my plate that makes dietary recommendations and exercise guidelines. Typically, a diet of complex carbs, like brown rice, whole wheat bread and whole grain pasta, lean meat, vegetables, low fat or no fat dairy and fruit are what makes for a healthy diet. A good rule of thumb for exercise is 30 minutes of moderate to vigorous activity every day. It varies from person to person though. Learn more about how to lead a healthy lifestyle here https://health.gov/dietaryguidelines/.
Childhood obesity runs rampant
Childhood obesity and adolescent obesity is crippling the United states. Obesity in children has double, and obesity in adolescents has quadrupled in the past thirty years see some more statistics here https://www.cdc.gov/healthyschools/obesity/facts.htm. Obesity in children can be crippling to self-esteem as well as overall well-being. It isn’t surprising that childhood obesity has increased in such a rapid rate since adult obesity has increased as well, and the adults are typically the ones feeding the children. Lots of things can cause obesity in children. Typically, unhealthy behaviors are to blame and the environment that they are in. If the children are used to watching tv all day instead of playing outside and eating junk food instead of fruits, vegetables, and lean meats then they are more likely to be overweight and obese.
Advertising can also be blamed for some of this because fruits and vegetable don’t get as much as airtime as the big macs and whoppers do. Exercise isn’t advertised either because these are things that used to be taught in the home.
Living in bad neighborhoods can contribute as well. Poorer neighborhoods are more likely to be in a food desert than the wealthier communities. There are also less clean safe places to play in neighborhoods like these. Also for the average person junk food is much more affordable since they are overall cheaper, and they have a longer shelf life than healthy food that goes bad much more quickly.
In general childhood obesity can be caused by many things and causes a $14 billion dollar increase in healthcare each year read more on how this affects healthcare costs here http://www.healthycommunitieshealthyfuture.org/learn-the-facts/economic-costs-of-obesity/.
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