The ethos of this ad is that it is coming from Nike a large, super popular athletic clothes company that has been popular in the main stream for a very long time. A lot of professional athletes use Nike gear. This woman’s message has to be credible since Nike printed it and tons of famous athletes use their products.

Pathos is present in the way the narrative part of the ad is worded. This woman’s butt is big and she’s proud that it’s big. This affects others because it causes them to think, “well, if my butt is big like hers then that’s okay with me too.” This promotes body positivity and makes the people that see this ad more likely to feel good about themselves and accept themselves as well.

Logos is present because of the arguments made in the words on the ad. It is fine to have a big butt because working out is what gets people big butts and working out is good for you. Working out and getting a bigger butt causes a person to be able to do all the things mentioned in the ad like score the best deal at clothing sales or keep warm in bed.

The reason this ad uses Kairos so effectively is the fact that our society is at a place where accepting and loving bodies is not the norm. Most girls think that their body could be smaller or skinnier or shorter. Men think that they think that they are too short, not buff enough, or too flabby.

The audience is pretty general for this ad it’s targeted toward people who don’t love their bodies and are afraid of having too big of a butt from working out. Nike is trying to convince people to work out in their clothes to get a bigger butt to get all the rewards of having one.

The ad is all black and white except for the girl in the middle. This was done to keep the focus on her and not on the background. The background fades from dark gray to white because the eye naturally goes to the lightest part of the image and the woman is centered in the white space to make people look at her and not the background.

This ad definitely tells a story of a woman who has come to terms with her body not being society’s ideal body type. The models typically seen in magazines are thin and frail. They don’t have big butts. She learned at some point that society doesn’t get to dictate how she looks. She does.